Position Three Musketeers as a brand that stands for positivity amongst Gen Z and young millennials. Associate giving someone a Three Musketeers with brightening someone’s day.
The program was anchored by a custom video and original song created by the most lauded “creator” on planet earth – Lilly Singh a.k.a. Superwoman. Along with Lilly, Studio71 was able to activate multi-platform stars for the campaign.
The campaign engaged 35 creators creating 49 pieces of content resulting in 3M+ engagements
Creator: Lilly Singh, among 30+ other creators
Campaign: Three Musketeers x Lilly Singh
Platform(s): YouTube, Facebook, Instagram, Twitter
Service(s): Branded Content Social Promotion