Red Bull

Objective

With the help of popular influencers, the Red Bull brand is connected to a new, younger gaming savvy target group and is combined with positive vibes.

Strategy

With the creator and host Tom Shuffle four high quality videos with a maximum Length of 15 minutes were produced for the Red Bull YouTube Channel. Red Bull gives the gamer wings so he leaves the safe Let’s Play Cabin for adventure. Thus he finds himself with his popular “Let’s Plays” in the most absurd extreme situations again – whether in the race car through the steep curve at the Nürburgring or in a zorbing ball on a ski slope – with his laptop he had to master these adventures at the Gamen.

Results

The “Extreme Let’s Plays” with Red Bull and Tom Shuffle ensured that a younger and gaming savvy target group was reached on the Red Bull YouTube channel.