Amazon Echo x Good Mythical Morning

OBJECTIVE

Amazon sought to partner with creators to develop content around the Amazon Echo and showcase its built-in assistant, Alexa.

SOLUTION

Studio71 developed a creator-driven program leveraging the top-tier YouTube show, Good Mythical Morning. Together we created the hit franchise, ‘All You Had to Do Was Ask’, which highlighted the wide range of skills available on Amazon Echo.

RESULTS

The program over-delivered with over 14M organic YouTube views across 6 branded segments.

Client: Amazon Echo
Creator: Good Mythical Morning
Campaign: Amazon Echo x Good Mythical Morning “All You Had to Do Was Ask”
Platform(s): YouTube, Facebook, Twitter
Service(s): Branded Content Social Promotion